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Saturday, 13 July 2013

“This company has always had a big vision — to help people realize their full potential. In the earliest days, it was by putting a PC on every desk and in every home. We’ve come farther than we could have imagined. The impact we have collectively made on the world is undeniable, and I am inspired when talented new hires say they chose Microsoft because they want to change the world — that’s what we do today, and that’s what we’ll do tomorrow..”

Pretty powerful stuff emphasized above, and they are spot on when it comes to delivering worldwide changing products and services, but I would like to refocus on the email’s approach to strategy and the “One Microsoft agenda”. The email itself a painstakingly long one talks about merging procedures, emphasises quality in production, as well as exceptional customer service - clear company strategies that work when implemented properly. It also becomes immediately apparent that “Windows Phone” is not going away, and Microsoft has declared “Game On ” on mobile (a question for us is when do we start working with the SDK’s). If you can, the whole email is worth the read (excerpt below) reflecting on long term planning and a determination to capture large portions of the market.

Saturday, 13 July 2013 00:47:13 (GMT Daylight Time, UTC+01:00) | Comments [0] | Digital Trends#
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